Brand response
Back in 1915, Harry K. McCann said "Advertising's role is to make sales, not simply to increase knowledge or encourage literary appreciation". And apart from working with the whole communications mix today, that is as true now as it was then.
That's why we have built up a team of hard-nosed, retail-oriented specialists who know that you are only as good as your last ad. And that if the tills don't ring at the weekend, you'll be working on new ideas by Monday.
Yes, the world of consumer retail communications moves very quickly. And we've developed special fast-track creative, production and studio systems to deal with it.
But Harry also realised the power of the brand. So, we've developed an approach called 'Brand Response'. It means producing work that doesn't lose sight of both goals. Over the medium to long term we shape people's perceptions, while in the short term we keep generating sales.
Avis needed to ensure corporate consistency across Europe whilst driving growth in individual markets. Our true through-the-line approach, co-ordinated all this. We developed brand guidelines for all media including advertising, stationery and in-station; and spearheaded everything with successful online demand generation campaigns.
Operating across all levels of Harley-Davidson and Buell, from Pan-European strategy development to bespoke local dealership marketing, we demonstrate the strength and depth of our integrated marketing approach in over 5 languages. This includes, new model launches, brochures, advertising, DM, POS, salesforce comms and web activity.
The UK's number one wine brand. To maintain this position and build on it, the client sought a big idea that could create demand across any media. We found it by leveraging the 'brand truth' - Thomas Hardy's original spirit of adventure and passion to produce quality wines. A vintage campaign spanning TV, press, digital POS and more.
We provide MB Retail Group with time critical, cost effective, retail comms that maintain and support the brand's prestige positioning. Across bespoke campaigns, product launches and special events our unique automotive knowledge has built a strong relationship with local dealers and marketing teams to target response and drive sales.