Our PRs, journalists, broadcasters and community managers pride themselves on getting people reading, talking, trending, liking, watching, visiting, eating, buying... Our passion is uncovering brand truths and transforming them into stories that build trust, that influence and persuade, that drive awareness and understanding. That create a change in behaviour.
Because PR isn’t just about getting press coverage. It’s why we go beyond traditional media to understand the triggers that stimulate your target audiences. So you get harder-working campaigns. Every single one is measured against specific objectives, making us more accountable. The McCann Works Evaluation Model tracks outcomes, not just column inches, providing a real return on investment.
It’s probably why we’ve won 20 awards since 2012, including CIPR’s Agency of the Year twice. Our services include:
Media relations — Press office, news agenda monitoring and response, technical writing, case studies, media training, audits, SEO-friendly copywriting, broadcast services