James Villa Holidays—

The little things

ISSUE

In the villa category James Villas experiences a high level of rejection because they are perceived as being too expensive, and, well, a little bit bland.

INSIGHT

Small touches make all the difference in our holiday. It’s not all about indulgence or opulence, but something that feels special for me …memorable accommodation, personal service, private surroundings, relaxation and, of course, great company. Holiday time is precious so it has to be the best it can; an exclusive holiday without the exclusive price tag.

IDEA

All the little extra touches you get from James Villas are nice. But it’s what they add up to that makes a holiday with us really special. It’s not just about getting pampered – it’s about the experience becoming something more significant. Little things make a big holiday

IMPACT

James Villas recorded higher overall traffic (5.6% uplift) and attributed traffic (14.8% uplift) in 2017 vs 2016.

The new TVC drove both awareness and traffic with the brand demand is up by 30%

Client

client logo
Case Study—
James Villa Holidays, A James Villa victory.

McCann
Birmingham.

Contact

Communications House,
Highlands Road,
Shirley, Solihull,
West Midlands B90 4WE

Switchboard

0121 713 3500

New client?

Please contact:
Jonathan Jesson
07837 595 782
jonathan.jesson@mccann.com

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