In the villa category James Villas experiences a high level of rejection because they are perceived as being too expensive, and, well, a little bit bland.
Small touches make all the difference in our holiday. It’s not all about indulgence or opulence, but something that feels special for me …memorable accommodation, personal service, private surroundings, relaxation and, of course, great company. Holiday time is precious so it has to be the best it can; an exclusive holiday without the exclusive price tag.
All the little extra touches you get from James Villas are nice. But it’s what they add up to that makes a holiday with us really special. It’s not just about getting pampered – it’s about the experience becoming something more significant. Little things make a big holiday
James Villas recorded higher overall traffic (5.6% uplift) and attributed traffic (14.8% uplift) in 2017 vs 2016.
The new TVC drove both awareness and traffic with the brand demand is up by 30%
James Villa Holidays, A James Villa victory.