Play a part in the nation’s football fever to align Screwfix with tradespeople & their interests – to show it is ‘part of their world
Football resonates with tradespeople
A football game launched by Chris Kamara, which toured Screwfix’s stores during June and challenged the nation’s tradespeople to kick as many balls into the back of the van as possible in 30 seconds for the chance to win prizes. The tour was supported with a Facebook scratch card game and pre-event content across social channels and the media.
The challenge proved so successful in engaging Screwfix’s trade customers that a version of it made its way to the multi-channel retailer’s trade show, Screwfix LIVE and visitors got to show-off their football skills once more.