Screwfix—

Back Of The Van

Issue

Play a part in the nation’s football fever to align Screwfix with tradespeople & their interests – to show it is ‘part of their world

 

Insight

Football resonates with tradespeople

Idea

A football game launched by Chris Kamara, which toured Screwfix’s stores during June and challenged the nation’s tradespeople to kick as many balls into the back of the van as possible in 30 seconds for the chance to win prizes. The tour was supported with a Facebook scratch card game and pre-event content across social channels and the media.

Impact

The challenge proved so successful in engaging Screwfix’s trade customers that a version of it made its way to the multi-channel retailer’s trade show, Screwfix LIVE and visitors got to show-off their football skills once more.

Capabilities

McCann
Birmingham.

Contact

Communications House,
Highlands Road,
Shirley, Solihull,
West Midlands B90 4WE

Switchboard

0121 713 3500

New client?

Please contact:
Jonathan Jesson
07837 595 782
jonathan.jesson@mccann.com

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