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Touchwood Shopping Centre

McCann Birmingham helped Touchwood shopping centre kick off Christmas in style last weekend with a premium pop-up experience that proved to be exceptionally popular. The PR team coordinated the construction and launch of the centre’s first ever ice-themed bar, which was designed specifically to attract a younger crowd, excite the core Touchwood shopper, and drive […]

McCann PR scooped the Best Social Media Campaign award at the Fresh Awards for its work with iconic sweet brand Fruittella in Manchester last night (30th October 2014). The team also won silver in the ‘not-for-profit’ category for the Macmillan Tree of Light campaign, silver in the ‘Best use of Research and Analytics’ category for […]

Plans are underway for our next digital conference entitled ‘Stories Well Told’. Once upon a time… Mankind used storytelling as a tool to bind humanity together; allowing legends, adventures and knowledge to be passed down from generation to generation. And now, over 2 million years later, nothing has changed. We still use stories to make sense […]