Housebuilder Spreads Christmas Cheer for Charity

Posted by on Thursday, December 20th, 2012

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As part of the award winning “Our Space, Your Place” community initiative, which McCann Birmingham PR developed on behalf of David Wilson Homes North West, the agency has recently launched a Christmas CSR campaign for the housebuilder. The campaign involves a partnership with two regional charities, the Warrington Network Food Bank and the Ashley Foundation, both of which provide emergency food for local people. Local residents are being encouraged to donate non-perishable food items to special donation stations at David Wilson Homes developments across the region in aid of the causes, whilst a partnership has been developed with local Sainsbury’s stores to kick start the donations. The campaign has both helped to reinforce David Wilson Homes position at the heart of the communities in which it builds whilst helping to drive footfall to developments across the region in the run up to Christmas.

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