Integrated work works

A fully integrated media campaign helped this tool manufacturer refocus on pros and reverse its decline

Demand Vision:

• Respect for doing a proper job is everything to a pro - Stanley are the 'empower tools'

Demand Idea:

• Be the best

Engagement Strategy:

• Channels individually chosen to tackle distinct issues, yet integrated as a whole to maximise impact
  1. Satellite TV
  2. Press Advertising
  3. Experiential Trade Buyer Events
  4. Experiential End-User Events
  5. Media Relations
  6. Digital
  7. Ambient

Demand Creation:

• Sales up 15%, key account wins, unprecedented staff morale