McCann Direct
Fancy getting engaged?
Our Direct Marketing team's role in life is to engage your customers in a one-to-one relationship with your brand. Because the most profitable customers you can have are those you have a genuine relationship with.
Before we can engage them though, we need insights into what makes them tick. Who are they? Where are they? And what do they want?
Answering these questions will provide the launch pad for more efficient and more effective communications. For creative work that truly connects.
Whether we're talking TV, radio, press, mail, phone or digital, we can make sure our clients' customers buy, buy more and stay longer.
But this doesn't happen in isolation. As a Communications House, we ensure that whatever we do integrates seamlessly with our clients' overall marketing programmes. Maximising their marketing investments to the full.
A perfect marriage, in fact.
As the lead agency for this client we work across their retail and intermediary channels, developing campaigns that increase branch footfall, website visits and product sales. We're proud of our ability to create campaigns with fast turnaround, getting Coventry's products to market faster then their competitors - a key advantage in the current market.
We were tasked with finding ways to improve student retention levels across all faculties. An audit of existing comms, together with research and student metrics identified a series of opportunities. We identified ways to improve course take-up, assist in the choice of follow-up courses and identifying groups who might "lapse" from their courses.
We're engaged in building sales across the client's entire product portfolio, from General Insurance to Investment Bonds and Specialist Medical Insurance. Our work encompasses traditional "direct" sales as well as generating leads and appointments for the Wesleyan Sales force. Media includes Press, DM, Events, Digital and Sponsorship.
Our most recent client win - here we've been working on developing the brand personality in a way that delivers greater creative stand out in an increasingly cluttered market. Keep an eye out for the new work; we think it's going to be rather special!