The bigger picture
That's the single biggest benefit of using our specialist in-house online team.
Most stand-alone new media agencies tend to adopt a 'bottom up' approach. And traditional ad agencies adopt a 'top down' approach. Both result in narrow or shallow solutions.
We provide the best of both worlds because we see the bigger picture. We combine the first-class strategic thinking of the world's biggest agency with the online skills of a team at the cutting edge of the digital revolution.
Whether it's building websites, ensuring your digital solutions are standards compliant or developing a Search Engine Marketing strategy, we have the resources to deliver.
And even though we're at the cutting edge, we don't just get excited about the technology. We're actually much more interested in results.
Our brief was to support Casio's sponsorship of the 2008 British Touring Car Championship. We used online channels to engage consumers in a dialogue with the brand. The site promotes the association with competitions, race news, video and images from each race - as well as featuring core product content relevant to the audience of younger car enthusiasts. Regular competitions act to capture visitor data with email newsletters after each race driving repeat traffic to the site.
McCann-i re-designed the website to be the destination where big boobed women can shop and learn the benefits of a correctly fitted bra via a unique brand experience. The site includes video content on the unique in-store fitting service, as well as other useful information on lingerie, swimwear, clothing and nightwear for D-K cup women. Our work has also included email campaigns, affiliate banner design and a number of seasonal changes to the site
McCann-i were appointed to create a new website to help Brewers Fayre reposition themselves as a chain of good, honest family pubs. The objective was to communicate the brand's value proposition and ongoing promotions, as well as drive visitors to locate (and visit) their nearest Brewers Fayre pub. The site features full information on all the menus, a kids section, a comprehensive restaurant finder, plus tactical activity. Visually, the new site makes much more use of food photography to stimulate visitors' appetites.
Operating across all levels of the Harley-Davidson and Buell businesses, from Pan-European strategy development through to bespoke local dealership marketing, we demonstrate the strength and depth of our integrated marketing approach in over five languages. This activity includes, amongst other things, new model launches, range brochures, advertising, direct mail, in-store POS, salesforce communications and web activity.