Communications agency, McCann Birmingham, has today announced the renewal of its sponsorship of Aston Business School’s New Strategic Brand Management module, created to benefit students’ learning experience and increase graduate employability.
The Midlands agency will provide practitioner insight and student support for a third academic year at Aston University following a successful two-year sponsorship, which saw a programme of learning developed to encompass theory, research, practitioner view points and real-world application.
This year’s programme will consist of a range of collaborative learning activities, including a series of practitioner lectures delivered by the agency in the fields of creativity, media planning, pitching and communications planning.
Nick Oppenheimer, Executive Planning Director at McCann Birmingham, manages the partnership and comments: “Aston Business School is one of the UK’s leading business schools with a prestigious reputation both nationally and internationally and we’re delighted to continue working with this great institution.”
“Through the collaboration, we have been successful in supporting students’ learning with practitioner insight and providing postgraduate students with a valuable and engaging springboard into the workplace.”
“We are helping to nurture business leaders of the future and provide them with valuable and engaging interaction within the marketing and communications industry. This year, the partnership is increasingly focussed on continuing to provide students with greater employment prospects, with a view to developing digital and social marketing strategies amongst a young, post-modern audience.”
Keith Glanfield, module leader of the New Strategic Brand Management, adds: “We’re delighted that McCann Birmingham continues to offer their support. The partnership has proven to be a highly valuable, inspiring and substantially beneficial programme for our students that has certainly met the crucial aim of increasing employability.”
The renewal of the partnership comes after students on last year’s programme were presented with awards by McCann Birmingham for their involvement in a successful live project, which saw each member of the cohort go on to secure employment.
The activity offered a real-life marketing challenge to students, which counted towards their degree, and all students that took part in the project went on to secure employment in the marketing sector.
This year’s intake of students Aston Business School will similarly be able to express their creativity by working on a substantial live marketing brief, which will provide detailed, real-life insight into the marketing sector and further enhance their chances of employability upon leaving university.