Universal McCann is our media agency division, part of one of the UK’s most successful media networks. We operate in two ways: We act as the media department when clients want creative and media under one roof; alternatively we are equally employed by our clients as a stand-alone media agency when creative arrangements are already in place.
We are flexible and versatile in more ways than one: Our team plans and buys all media, including paid search so our clients gets the solution that best fits their requirement rather than a flawed recommendation biased by limited media knowledge.
Our clients cover all categories from finance and travel to retail and eCommerce, giving us extensive category knowledge. Our management team is very experienced meaning we are able to give our clients strategic solutions that range from pure brand awareness strategy to deep, granular direct response techniques. Furthermore unlike many agencies where you meet the senior people in a pitch and never see them again once the account is won, our senior team are extremely hands-on, ensuring that our clients get the best advice regardless of the size of their budget.
We are passionate about measurement, from brand tracking, direct response analysis systems to econometric modeling. We are committed to working with our clients to ensure maximum campaign learning that allow us to continually optimise our media campaign performance in order to achieve the best possible ROI for our client’s budget. If all this sounds like the kind of media agency that you would like to talk to we’d be delighted to hear from you.