An even moodier Britain
Moody Britain is just one of the ways in which McCann Erickson tracks consumer trends. It's an annual McCann Erickson survey charting the issues facing consumers today. This includes how issues in society impact upon people's moods and attitudes towards brands. In 2007, we found a moody Britain but in 2008 we have uncovered an even moodier Britain.
To find out more about our important research findings, please call Oliver Disney on +44 (0)121 713 3500 or mobile +44 (0)7816 271 155, or email him at oliver.disney@europe.mccann.com