Following an eight-way selection process, McCann Central has been appointed as lead strategic and creative agency for Argos Financial Services covering its Card Rewards, Credit Card, Loans, Warranties and Pet Insurance products.
Our team will provide strategic and planning direction for ongoing campaigns, encompassing both online and offline activity. We will also create and deliver a revitalised dynamic personalised communications programme for prospective and existing customers, alongside an internal brand launch to staff.
Garry Teasdale, head of direct marketing at Argos, said:
"Appointing McCann to be the lead creative agency for Argos Financial Services was a very simple choice. Our belief is that they are the best agency in the marketplace to help us drive forward our goal of making life better every day for Argos customers. We are truly looking forward to our new partnership with such a forward-looking and professional agency. Bring it on!”
Rob Mustoe, managing partner at McCann Central, added:
“Argos is a fantastic retail brand to welcome to the McCann Central portfolio. With more than 740 stores and over 430 million website visits annually, the opportunity to deliver something incredible here is huge. From day one we knew the team fit was spot on; we can’t wait to get started.”