Hit or Myth
Marketing to the over 50's - our new study sets the record straight and busts a number of myths on how to effectively communicate with those over the age of 50.
McCann 50+
A new specialist division of McCann Erickson Communications House has launched a fascinating piece of research on the over 50's. Unlike other research reports and seminars this is dedicated to providing marketing and brand teams with practical, actionable advice on how to target and communicate effectively with the over 50's.
In conjunction with The Future Foundation, the UK's leading foresight and strategic futures consultancy, we have examined 30 years of continuous tracking data on those now 50+ and uncovered stimulating new insights into their behaviours, attitudes and needs. The study includes practical advice on how to hit this lucrative audience who have 30% more spending power than the under 50's. Along the way its breaks some myths and answers some of those burning questions "Do I need to put coupons on my ads?", "Should I be booking June Whitfield for my next campaign?" and "Why do older people always go shopping on a Saturday?"
If you are intrigued and would like to find out more then please feel free to contact Oliver Disney on +44 (0)121 713 3500 or mobile +44 (0)7816 271 155, or email him at oliver.disney@europe.mccann.com