Latest Work

DEWALT Xtreme Runtime Challenge

Leading power tools manufacturer, DEWALT, partnered with McCann Birmingham to launch its highly anticipated new XR Lithium-Ion 5Ah battery, with ‘The Xtreme Runtime Challenge.’ The Challenge was designed to provide an innovative and alternative approach to illustrating the runtime benefits of the DEWALT 5Ah battery as it was pitted against a leading competitor’s 5Ah battery […]

Vauxhall urges England to 'Stand Together' ahead of World Cup

McCann Birmingham’s new TV commercial for Vauxhall highlights the automotive brand’s sponsorship of the England World Cup team by calling on fans to ‘Stand Together’. The creative features England captain Steven Gerrard, Wayne Rooney, Glen Johnson, Joe Hart, James Milner, Phil Jones and staff from the Vauxhall Ellesmere Port factory, which makes the Vauxhall Astra. […]