McCann Birmingham launches new social media offering

Posted by on Monday, January 7th, 2013

McCann Birmingham is getting 2013 off to a flying start, with the launch of a new integrated Social Media offering for clients.

Chris Date, former PR Director at Rave Communications, has been appointed as Social Media Director at the Midlands agency to spearhead the new service, which will see specialists from across the business come together to create tailor-made teams for each client.

Chris Date brings new social media offering to McCann Birmingham

Chris Date, spearheading McCann Birmingham's Social Media offering

Chris said: “We understand the importance of integrating disciplines like search and social together, but being part of McCann Birmingham’s communications house means we can also offer our clients superb creative, PR, research and CRM expertise. There’s integration far beyond search and social, all under one roof. McCann Birmingham is in a unique position in being able to offer this.”

Since leaving Rave in June, Chris has been freelancing at McCann Birmingham, during which time he became involved in new business generation and was instrumental in organising the agency’s recent Search and Social Well Told event, which took place last month.

He will be responsible for developing and growing the portfolio of McCann Birmingham’s social media clients, in addition to further integrating its digital, PR and social media services to create award-winning campaigns.

Chris added: “Having worked with the team for the last six months, I understand the depth and breadth of talent available to clients. I’m excited to be a part of that and to continue the sustained and successful growth of McCann Birmingham.”

For McCann PR Managing Director, Christine Arthur, Chris Date is a very welcome new addition to the team: “Chris was brought in on a consultancy basis to look at the existing social media offering, examine ways in which it could be integrated deeper within the agency and ultimately to produce a long term social media strategy for the business. He proved such a valuable asset to us that we didn’t hesitate to ask him to us to join us on a permanent basis!”

During his career, Chris has worked on many award winning campaigns for big brands including Electrolux, AEG and Reckitt-Benckiser.

Chris’s appointment follows the success of the agency’s Search and Social Well Told event, the third of its annual digital marketing seminars.

The event saw highly sought after guest speakers from the likes of Google, Facebook, YouTube, ITV and Bing share their expertise and predictions on the future of search and social integration, while a presentation from insight and analysis experts Gorkana provided the latest thinking in tracking, measurement and evaluation.


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