Media planning and buying across multiple channels - press, radio, outdoor, etc.
To manage these requirements through the following computerized systems as appropriate to the Client:-
Other internal filing systems
To be able to develop a constructive and positive relationship with the Client team
To be able to prepare negotiation strategies with different media owners
Create and maintain relationships with key media partners.
To be able to evaluate the effect of a campaign as a whole and media’s contribution to it in order to construct sound media strategies
Clear understanding of dynamics, costs and potential of each media
Responsible for keeping an ongoing eye on competitor news/activity and sharing with the wider team
Good understanding of how media strategy fits into overall marketing and advertising strategy. A Media Manager should have the skills to be able to put together a well thought through rationale for a media strategy, incorporating competitive analysis, audience analysis, matching audience to appropriate media channels and detail implementational tactics for each recommended medium (working in conjunction with other members of the team where appropriate)
Managing client expectations and have the ability to resolve issues independently
Proactive and authoritative speaker at both internal and external (Client) meetings.
Ability to use media planning tools, understand and interpret media research and other relevant sources
Ensure implementation and accuracy of Client invoicing.
A Media Manager should be aiming to be the client lead on a smaller sized client demonstrating ability in managing clients with enthusiasm, pro-activity and accuracy
Absolutely essential to have a concern for and a superb attention to detail
Pro-activity and the ability to be able to work with the minimum supervision
Ability to work to multiple deadlines and under pressure
Ability to prioritise workloads
Good telephone manner and interpersonal skills
Strong relationship builder with team, other departments and external partners
A proactive and positive "can do" attitude
To be able to both take instruction and delegate to junior members of staff accordingly.
Excellent listening skills:- how to take a brief, ask open ended questions, take account of client concerns.
Computer literate, i.e. good working knowledge of Microsoft and DDS
Strong administrative skills
Ability to understand and read TGI, BARB, Nielsen, RAJAR, NRS, JICREG and other relevant research sources.
To be able to work effectively with people at all levels.
Presenting - a Manager should be comfortable presenting own work in front of client. Will understand the need to rehearse and prepare answers for potential questions from client