Added 22.03.17


A really exciting opportunity has arisen to join UM Birmingham who have grown significantly over the past 5 years and now bill £60m. This is a great opportunity to join the offline team as a Media Account Manager. The UM Birmingham team are a dynamic, creative and very supportive team and your career aspirations will be well nurtured here. As part of Communications House, which, outside London, is the largest multi-disciplined agency in Europe, it’s an incredibly vibrant and exciting place to further your media career


The role requires a solid foundation in planning & buying all offline media channels except TV. International co-ordination experience would be an advantage. Experience with Direct Response clients would also be positive


Ideal person


Demonstrable experience of working in key advertising and marketing disciplines

Passion about the media industry demonstrated by a genuine interest in and enthusiasm for, all aspects of media planning and buying

Excellent communication skills – both written and verbal

Ability to articulate strategic media rationales

Negotiation and influencing skills

Strong relationship builder with team, other departments and external partners

To be able to take instruction and delegate to junior members of staff accordingly

Ability to work to multiple deadlines and under pressure

Absolutely essential to have a concern for and a superb attention to detail

A proactive and positive “can do” attitude


Key Skills


Ability to understand and read TGI, BARB, Nielsen, RAJAR, NRS, JICREG and other relevant research sources

Computer literate, i.e. good working knowledge of Microsoft and Media Explorer

Strong administrative skills

To be able to work effectively with people at all levels

Excellent presentation skills understanding the need to rehearse and prepare answers for potential questions from client

Accomplished listening skills:- how to take a brief, ask open ended questions, take account of client concerns.


Core responsibility


Media planning and buying across multiple channels – press, radio, outdoor, etc

To be able to develop a constructive and positive relationship with the Client team

To be able to prepare negotiation strategies with different media owners

Create and maintain relationships with key media partners

To be able to evaluate the effect of a campaign as a whole and media’s contribution to it in order to construct sound media strategies

Clear understanding of dynamics, costs and potential of each media

Responsible for keeping an ongoing eye on competitor news/activity and sharing with the wider team

Good understanding of how media strategy fits into overall marketing and advertising strategy. A Media Manager should have the skills to be able to put together a well thought through rationale for a media strategy, incorporating competitive analysis, audience analysis, matching audience to appropriate media channels and detail implementational tactics for each recommended medium (working in conjunction with other members of the team where appropriate)

Managing client expectations and have the ability to resolve issues independently

Proactive and authoritative speaker at both internal and external (Client) meetings

Ability to use media planning tools, including TGI, Addynamix, Jicreg, Mediatel. Understand and interpret media research and other relevant sources

Ensure implementation and accuracy of Client invoicing

A Media Manager should be aiming to be the client lead on a smaller sized client demonstrating ability in managing clients with enthusiasm, pro-activity and accuracy



We offer extensive training and development opportunities. We’re one of the first agencies in the country to gain the Investors in People gold award, and one of the first agencies outside London to gain accreditation on the IPA’s (Institute of Practitioners in Advertising) continuous development programme – CPD.

Lots of employee benefits including free onsite parking, birthday wine, pension scheme, life assurance, childcare vouchers, subsidised gym membership, onsite car cleaning, onsite dry cleaning collection / drop off, subsidised Bistro and the highly popular free chocolate Fridays.

25 days holiday each year - In a full leave year, in addition to Bank and statutory holidays, you will be entitled to 25 days annual leave, 3 of which must be taken during the Christmas closure. A further day’s holiday will also be accrued after 3, 4 and 5 years’ service, so after 5 years the allowance will be 28 days. We also offer a holiday purchase scheme whereby you can buy up to 5 days’ holiday in any year.

It’s not just about work - we have a lot of fun too, in fact our social committee keep us pretty busy! From in-house yoga classes, to team nights out and, of course, our fabulous Christmas and summer parties.

If you think this role matches your experience and ambitions, please send your CV to Due to the high number of applications we get, we can’t guarantee you’ll hear from us.

Work with us.

We’re always on the look out for exciting new talent across all disciplines, so if you think you’ve got what it takes, please send your CV to

McCann Birmingham do not accept unsolicited agency CVs. Please do not send or apply unsolicited CVs to any of our job opportunities advertised on our website or directly to any employee of McCann. McCann Birmingham will not be responsible for any fees that may relate to unsolicited CVs.



Communications House,
Highlands Road,
Shirley, Solihull,
West Midlands B90 4WE


0121 713 3500

New client?

Please contact:
Jonathan Jesson
07837 595 782

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