REGIONAL MARKETING MANAGER – GLASGOW.

Added 20.01.17

REGIONAL MARKETING MANAGER – GLASGOW

Can you develop powerful and engaging marketing strategies? A leading British car manufacturer wants to provide their dealers and retailers with dynamic new marketing programmes.

 

You’ll be working closely with automotive retailers and dealers across Scotland to help develop their marketing strategies – with particular focus on digital engagement.

 

Naturally, you’ll be a highly effective communicator and collaborator, preferably with experience gained in automotive marketing from an advertising agency, Retailer or manufacturer.

 

You’ll be forming strong and productive working relationships with the field teams, so you need excellent interpersonal skills, with the ability to present and lead the marketing strategies you’ll be developing across different media channels.

Competitive salary and car. 

Your job responsibilities will be

  • Develop, plan and sustain media and marketing plans for retailers – with focus on digital
  • Identify and exploit key marketing activities for each region
  • Cost and coordinate effective campaigns within budget
  • Initiate and sustain retailer marketing activities across the regions
  • Execute campaigns from conception to final delivery, then evaluate and improve
  • Brief creative to agency and manage the process through to production of finished work

 

To be successful, you’ll need

  • Experience in automotive retail marketing – at a dealership, agency or manufacturer (preferred but not essential)
  • Knowledge and understanding of digital marketing and social media
  • Education to degree level or a professional marketing qualification
  • Excellent interpersonal skills and the ability to build strong working relationships
  • Organisational skills and initiative to self-start and work independently
  • A progressive career history with a proven track record of success
If you think this role matches your experience and ambitions, please send your CV to careers.mccanncentral@mccann.com. Due to the high number of applications we get, we can’t guarantee you’ll hear from us.

McCann
Birmingham.

Address

McCann House, Highlands Road,
Shirley, Solihull,
West Midlands B90 4WE

Call us

0121 713 3500
New client?
...Ask for Jonathan Jesson
or call 07837 595 782

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