SENIOR RESEARCH EXECUTIVE/RESEARCH MANAGER (QUAL + QUANT)
We are looking for an experienced Senior Research Executive or Research Manager to join our growing research team at McCann Birmingham.
The ideal candidate will have a strong grounding in qualitative research with some experience of quantitative methods a significant advantage. They will be expected to take a lead on all day to day aspects of research delivery from the design and implementation of studies and conducting and moderating fieldwork right through to providing insightful final deliverables. Experience of brand and communications research is preferred.
Reporting to the Research Director, the Senior Research Executive/Research Manager brings curiosity, a passion for insight and creativity of thought to their role. They work with the rest of the team to build the presence of the insight in the wider agency and, as such, will be comfortable communicating with people at all levels of the business and with clients and suppliers in a clear, confident and professional manner.
The research team work as part of the wider strategy and insight team to help hunt for the insights and truths that fuel McCann’s century old Truth Well Told mission. It is a varied and dynamic environment, working on tailored research projects across categories including consumer goods, food and beverage, automotive, finance, B2B, healthcare and more. At the heart of large integrated agency, we work with colleagues across advertising, media, PR and digital to put our insights into action.
Brings excitement and enthusiasm for insight to the agency.
Prepared to challenge established thinking and contribute new ideas.
Demonstrates a thirst for information, knowledge and insight.
Demonstrates a willingness to learn new techniques and approaches in both qualitative and quantitative research.
Committed and flexible, looking for creative solutions to ensure we can answer client questions even where budgets and timelines are limited.
Build strong networks within the agency and with suppliers and raise the profile and impact of the research and strategy team.
Shows passion for communications and brands and the meaningful role they play in people’s lives.
Take a lead on all day-to-day aspects of research projects including liaising with suppliers on costs and project management, keeping clients and account teams up to date on projects, designing discussion guides, questionnaires and other research materials, moderating groups, creating charts and analysing findings, presenting findings where relevant.
Write proposals in response to client briefs.
Works closely with the Research Assistant/Project Manager to ensure smooth running of projects.
Where necessary, works closely with other agency departments to deliver the research elements of integrated projects.
Takes responsibility, with support from line manager, for their own development and performance.
Identifies key insights and crafts them into engaging stories which answer client objectives and bring findings to life.
Skills & Experience
Honours graduate in any discipline with marketing, research or social sciences background an advantage.
A minimum of 3 years’ experience in a qualitative research role.
Experience in quantitative research an added advantage.
Strong numeracy skills.
Knowledge and experience of a range of qualitative tools such as focus groups, online communities and depth interviews.
Experience moderating both face to face and online.
A strong communicator with the ability to tailor communication to different circumstances and audiences – presenting, liaising with clients, suppliers and other departments.
Ability to think and work independently and as part of a team.
A keen interest in brands, advertising, people and culture.
Organised and with excellent attention to detail.
A PowerPoint ninja who also has a good working knowledge of Excel.
Experience: 3-5 years, ideally in a research agency