UM Birmingham is looking for an SEO specialist to manage and deliver SEO campaigns for a variety of clients in industries including automotive, leisure, finance and charity. You will be based within the media department and report directly to the Digital Media Managing Partner. You will be responsible for producing SEO proposals and PowerPoint presentations for new business, creating SEO reports for existing clients, analysing campaigns and data, optimising campaigns and pro-actively making recommendations to clients.
You will be expected to keep up to date with new developments in SEO, whilst actively researching, testing and proposing new approaches to improve search engine rankings, as well as site conversion rates where applicable. The ideal candidate will have solid technical SEO expertise, a minimum of 3 years’ experience working in an agency environment, managing large SEO accounts and optimising campaigns.
The SEO Manager will require a self-motivated attitude, ambition and strong organisational skills. The right person will thrive in this vibrant and friendly agency team and will play a key role in growing the SEO team and content marketing offering.
Key Responsibilities & Skills
All aspects of SEO, including audits, consultancy, on-going SEO retainers and website migrations
Technical SEO: crawl error management, duplicate content management, indexation issue resolution, xml sitemaps, etc.
Excellent use of SEO and web analytics tools such as SEMRush, Screaming Frog, DeepCrawl, Moz, AWR, Ahrefs, VWO, Search Console etc.
Mobile and local SEO
International SEO experience is highly advantageous
Excellent knowledge of Google Analytics
Good knowledge of Google Tag Manager implementation is highly advantageous
Can manage and deliver link-building campaigns
Liaising with web developers and other internal stakeholders for delivery of projects
Campaigns based on conversion rate optimisation, familiarity with split testing tools
Comfortable with some copywriting for webpages and blog posts
Excellent use of Word, Excel and Powerpoint
Content marketing experience
Excellent communication skills required for new business, internal meetings and day-to-day client contact
Managing client expectations and have the ability to resolve issues independently
Management of SEO execs
Proactive and authoritative speaker at both internal and external (Client) meetings
At least 3 years’ experience working in an agency environment on SEO primarily
A proactive and positive “can do” attitude – ambition will be rewarded in this role
Essential to have a concern for and a superb attention to detail
Pro-activity and the ability to be able to work with the minimum supervision
Ability to work to multiple deadlines and under pressure
Good telephone manner and interpersonal skills
Strong relationship builder with team, other departments and external partners
Self-motivated to learn new SEO skills and stay up to date with the industry
An analytical mind, comfortable with manipulating and analysing large amounts of data