Added 21.02.17


UM Birmingham is looking for an SEO specialist to manage and deliver SEO campaigns for a variety of clients in industries including automotive, leisure, finance and charity. You will be based within the media department and report directly to the Digital Media Managing Partner. You will be responsible for producing SEO proposals and PowerPoint presentations for new business, creating SEO reports for existing clients, analysing campaigns and data, optimising campaigns and pro-actively making recommendations to clients.

You will be expected to keep up to date with new developments in SEO, whilst actively researching, testing and proposing new approaches to improve search engine rankings, as well as site conversion rates where applicable. The ideal candidate will have solid technical SEO expertise, a minimum of 3 years’ experience working in an agency environment, managing large SEO accounts and optimising campaigns.

The SEO Manager will require a self-motivated attitude, ambition and strong organisational skills. The right person will thrive in this vibrant and friendly agency team and will play a key role in growing the SEO team and content marketing offering.


Key Responsibilities & Skills


All aspects of SEO, including audits, consultancy, on-going SEO retainers and website migrations

Technical SEO: crawl error management, duplicate content management, indexation issue resolution, xml sitemaps, etc.

Excellent use of SEO and web analytics tools such as SEMRush, Screaming Frog, DeepCrawl, Moz, AWR, Ahrefs, VWO, Search Console etc.

Mobile and local SEO

International SEO experience is highly advantageous

Excellent knowledge of Google Analytics

Good knowledge of Google Tag Manager implementation is highly advantageous

Can manage and deliver link-building campaigns

Liaising with web developers and other internal stakeholders for delivery of projects

Campaigns based on conversion rate optimisation, familiarity with split testing tools

Comfortable with some copywriting for webpages and blog posts

Excellent use of Word, Excel and Powerpoint

Content marketing experience

Excellent communication skills required for new business, internal meetings and day-to-day client contact

Managing client expectations and have the ability to resolve issues independently

Management of SEO execs

Proactive and authoritative speaker at both internal and external (Client) meetings


Ideal Person


At least 3 years’ experience working in an agency environment on SEO primarily

A proactive and positive “can do” attitude – ambition will be rewarded in this role

Essential to have a concern for and a superb attention to detail

Pro-activity and the ability to be able to work with the minimum supervision

Ability to work to multiple deadlines and under pressure

Good telephone manner and interpersonal skills

Strong relationship builder with team, other departments and external partners

Self-motivated to learn new SEO skills and stay up to date with the industry

An analytical mind, comfortable with manipulating and analysing large amounts of data







If you think this role matches your experience and ambitions, please send your CV to Due to the high number of applications we get, we can’t guarantee you’ll hear from us.

Work with us.

We’re always on the look out for exciting new talent across all disciplines, so if you think you’ve got what it takes, please send your CV to

McCann Birmingham do not accept unsolicited agency CVs. Please do not send or apply unsolicited CVs to any of our job opportunities advertised on our website or directly to any employee of McCann. McCann Birmingham will not be responsible for any fees that may relate to unsolicited CVs.



Communications House,
Highlands Road,
Shirley, Solihull,
West Midlands B90 4WE


0121 713 3500

New client?

Please contact:
Jonathan Jesson
07837 595 782

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