It’s Win Win For McCann Synergy

Published on October 13, 2020

Our team at McCann Synergy have scooped two prestigious Institute of Internal Communication National Awards, for their outstanding work with NatWest Group and Aldi.

The team ‘virtually’ took home the ‘Most Innovative Use of Media’ award for their brilliant Mission Possible campaign with NatWest Group, which included setting colleagues a fun and energetic mission – should they choose to accept it! A virtual reality game sat at the heart of the campaign to create awareness, understanding and action ahead of regulatory changes on customer authentication. The game had colleagues competing to collect customer mobile numbers, helping them to unlock their banking app, all while dodging ‘customer frustrations.’

The judges also praised the team’s Christmas Advent Calendar campaign with Aldi, by awarding it the accolade for ‘Best Channel for a Remote Audience.’ The campaign saw Synergy create the MyALDI Christmas Advent Calendar on the MyALDI app, to successfully engage Aldi’s busy team to highlight the new Christmas products, as well as the importance of excellent customer service during the Christmas rush.

The awards celebrate the very best work in internal communications and the impact it has on organisations, society and people at work, so this a brilliant achievement.Well done everyone!

If you’d like to find out how McCann Synergy can help you to get the best out of your employee communications and engagement, please contact