LIA Success for Velocity

Our Velocity team, the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup, has scooped FIVE awards at the London International Awards (LIAs) this week.

The bronze accolades were awarded in the radio and audio category for the team’s Backwards Stories campaign – a collaboration with MRM Madrid – which tell famous fairy tales in reverse to highlight the benefits of the Astra’s reverse parking camera.

McCann Worldgroup was also named Global Network of the Year at the LIAs.

The LIA honors follow a year of top-line recognition for McCann Worldgroup at creative and creative effectiveness awards competitions, including Network of the Year at the 2019 Cannes International Festival of Creativity.

Vauxhall Backwards Stories - view the campaign:

The Making Of

Jack & The Beanstalk

The Ugly Duckling

Cinderella