McCann Demand launches new brand campaign with Hargreaves Lansdown

Published on February 26, 2021

McCann Demand has collaborated with the UK’s number one investment platform for private investors, Hargreaves Lansdown, to launch a new brand awareness campaign, empowering potential investors to save and invest with confidence.

The cross-channel 'Thank yourself later' campaign focuses on the emotional benefits a long-term investment approach can present. The creative centres on drawing out those truly special life moments alongside the practical advantages and peace of mind financial planning can bring, to instil the experience of confidence that investing with Hargreaves Lansdown offers.

Simon Coomes, Head of Marketing & Commercial Performance at Hargreaves Lansdown, commented: “Here at Hargreaves Lansdown we have spent 40 years placing our clients at the heart of everything we do, to enable us to become their long term trusted partner in all financial climates.

“We chose to work with McCann as their creative and collaborative approach really brings our customer-first ethos to life. Building on last year’s Switch Your Money ON campaign platform Thank Yourself Later perfectly embodies our commitment to supporting the long-term financial security of our clients and their families, whilst providing them with the reassurance and confidence they need to invest.”

Chris Falconer, Managing Director at McCann Demand, added: “Investing commands a long-term approach, which requires both confidence and reassurance. Investors are looking for trustworthy support where helpfulness isn’t just a marketing proposition, but a promise that provides peace of mind for their financial future.

“Hargreaves Lansdown is a true customer-first business and through our Thank Yourself Later brand campaign, we are thrilled to be helping empower their clients to save and invest with confidence, and drive their own sustainable, financial growth and long-term security."

Catch the campaign from 8th February onward or watch it here.