New Business Win for UM Birmingham

UM Birmingham has been appointed to deliver digital communication campaigns for the plumbing and heating division of Travis Perkins plc, following a recent successful competitive pitch.

The City Plumbing Supplies campaign will focus on targeting both trade and consumers through brand search, SEO and display activity, and will be supporting brands including City Plumbing Supplies, Bathrooms.com and The Bathroom Showroom.

Kevin Murphy, Managing Director, UM Birmingham, comments: “Securing this new digital client win is fantastic news and is further evidence of the growing strength of the UM Birmingham digital proposition.

“City Plumbing Supplies are looking at digital communications to help influence and interact with their customers and we will be focussed on supporting the brand to achieve their business objectives in this area over the coming months. The new business win builds on the continued success UM has enjoyed.”