Thatchers handpicks McCann

Fourth generation family cider maker, Thatchers, has selected our Bristol team as its strategic and creative partner.

The win will see the team apply its award-winning, integrated approach across a wide range of communications activities, creating brand and tactical campaigns for Thatchers Gold, Haze, Rosé as well as exciting future innovations. The work will be executed across all media including TV, outdoor, print, digital and social activity as well as shopper and on-trade activation.

This win follows a number of other recent high-profile wins for McCann Bristol and complements a hugely successful year of major award recognition, including a Cannes Lion, a D&AD Pencil, 10 Creative Circle gongs and a One Show Pencil.

As one of the fastest growing cider brands in the UK with an evolving portfolio, Thatchers demanded a highly creative agency with a truly integrated approach and a track record of catapulting brands into the limelight with award-winning work.

Yvonne Flannery, head of brands at Thatchers, said: “Last year Thatchers Gold and Thatchers Haze saw really strong growth across the UK. We’re looking forward to strengthening this position even further with the ambition and creativity that McCann Bristol will bring, helping make 2020 a stand-out year for us.”