Truthcast shines a light on food sector

If you know McCann, you know we’re a bunch of insight junkies – hooked on unearthing powerful discoveries that inform, validate and celebrate. After all, Truth informs everything that we do – it’s in our DNA.

That’s why we’ve created Truthcast – a content series that shines a light on the latest insight to provide real meaning for today’s brands.

In the first of this series we look at the food and beverage sector. What’s hot for 2020, how are consumers spending their hard earned cash?

View the film: https://vimeo.com/380511577

To find out what we know about your sector get in touch: jonathan.jesson@mccann.com