UM Birmingham nominated for Thinkbox TV Planning Award

Our media team, UM Birmingham, is delighted to have been shortlisted for a prestigious Thinkbox TV Planning award in the best TV newcomer category for its work with Dexcom.

The awards are run in conjunction with Campaign to celebrate fantastically effective uses of TV and recognise the brilliant people behind the campaigns, so being shortlisted is a real testament to our team’s hard work, expertise and top client collaboration.

Kevin Murphy, UM Birmingham Managing Director, commented: “Our multi-media campaign, led by TV and supported by market leading econometric modelling, delivered outstanding results, so we are really pleased to see the client and agency’s collaboration rewarded in this way.”

John Bernard, Dexcom Senior Director, Marketing EMEA said ““It was a great success in raising brand

awareness and shows us that television goes from strength to strength. We would never have been able to reach all the potential prospects without doing TV. We were very happy with the results – new patients were up, revenue was up and we will continue to do TV in 2021.”

The results will be announced in July, so watch this space!

For more information, click here.