Universal McCann helps launch ZENB in the UK

Following successful launches in Japan and the US, Japanese food company Mizkan has launched their healthy snack-bar ZENB into the UK market with the support of our Bristol team.

ZENB offer a range of veggie sticks that use the whole vegetable, including the core, peel, seeds and stem. The bars are an exciting new way to enjoy sustainable plant-based snacks for a balanced life. Flavours include Carrot, Beetroot, Red Pepper and Pumpkin.

The bars are aimed at eco-aware, health conscious consumers as an easier way to eat vegetables and to help raise awareness around food waste.

The paid media campaign, planned and delivered by our media team UM Bristol, targets on-the-go consumers using highly targeted digital channels including Paid Social, Paid Search, SEO, Digital Display and Lead Generation. The corona-virus pandemic led to a focus on the more flexible, self-serve digital channels at launch.