Who’s behind the mask?

Published on January 11, 2021

This Boxing Day, our colleagues over at McCann Demand aired their exciting new ad for PlayOJO in partnership with The Masked Singer UK.

The first ad aired directly after the premiere of season two, and features the Pharaoh and Chameleon from season one, who have been enlisted to help launch the fair casino’s new online games inspired by The Masked Singer. The creative is designed to be playful, fun and upbeat, reflecting the brand’s core values, and cleverly utilises the well-loved characters by showing them backstage enjoying a win whilst playing on a PlayOJO game.

The team created four entertaining edits, as well as broadcast radio cuts, which will be aired on various channels throughout The Masked Singer’s forthcoming season.

Peter Bennett, Head of Marketing at PlayOJO, said: “The Masked Singer is a global phenomenon and was a huge hit in the UK last year, so we are thrilled to announce the launch of our exclusive Masked Singer Bingo room on the PlayOJO Bingo platform and our slot and scratchcard Masked Singer products. This is a great brand match for PlayOJO and we really feel the creative perfectly combines our brand values with the light-hearted entertainment that The Masked Singer UK show embodies.”

Watch it here.