Zuckerberg – Age-old PR coaching needed in AI age

This week Mark Zuckerberg appeared before Congress. Routine for some CEOs. But the magnitude of the allegations against Facebook are so gargantuan that the mere news that he was to appear made headlines.

Our PR & Social team have been following the story closely and our managing director, Chris Arthur, with many years of crisis communications expertise under her belt, was asked to give her thoughts on the matter for PR Week.

Chris looked into the history of the Facebook CEO and how he has progressed from being unprepared and visibly nervous during a 2010 interview with D8 (now Recode) magazine, to expertly handling an interrogation by Congress. How has he used age-old PR coaching to succeed in the AI age?

You can read the full article here on PR Week

For further information contact Christine.arthur@mccann.com on 07875 200474.