Lovehoney

Ogle

SafeSearch protects under-18s, but it also prevents consenting adults from discovering sex-positive content. An estimated 700,000 consumers have been prevented from finding Lovehoney in just two months as a result of the search engine feature.

The out-of-home Ogle campaign encourages adults to turn off SafeSearch to access the full Lovehoney range.

The campaign was selected as The Drum's Ad of the Day.