News
Podcast - Creating connections: how CrossCountry is bringing the human touch to rail
Published on 12th July 2024CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?
Lucy Hudson named in Women in Leadership Power List
Lucy Hudson, Managing Director at McCann Birmingham, has been named among the most effective female executives in the UK following her inclusion in Management Today’s Women in Leadership Power List.
White paper - Balance: The Key to Effective B2B Marketing
B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.
Podcast - Funny bones: is advertising rediscovering its sense of humour?
Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.
Birmingham Design Festival 2024: portfolio reviews
Birmingham Design Festival is an important event in our local creative calendar, and we're proud to return as sponsors for 2024.
McCann Birmingham earns prestigious IPA People First Promise and CPD Gold accreditation
Recognition underscores agency’s commitment to team wellbeing and professional development.
Podcast: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?
Lucy Hudson steps into role of Managing Director at McCann Birmingham
Lucy Hudson, previously MD at McCann Demand has joined the McCann Birmingham team to lead the agency onto its next phase of success.
McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills
McCann Central, which is headquartered in Birmingham, announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.
Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
For this special episode, we're joined by the Uncensored CMO, Jon Evans, alongside McCann's Jamie Peate and Kayley Almond for an in-depth conversation exploring the stories and secrets behind some of the nation's most beloved distinctive brand assets.
Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunity for change.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?