A Confident? product placement campaign

Published on January 29, 2021

Our PR team have made Confident? THE board game of Christmas 2020 thanks to their successful product placement campaign. The challenge was to ensure Confident? was front of mind for Christmas gifting, and they certainly delivered, generating 59 pieces of press coverage with a reach of over 1.1 million.

The game was showcased in This Morning’s online must-have family game feature, as well as in The Sunday Telegraph, Stylist, You magazine, Mail online and Glamour to name but a few. This widespread coverage helped Confident? break into the Top 10 best-selling Toys & Games on Amazon.

More importantly, year-on-year sales of the game increased by 150%. Not bad results during one of the toughest Christmas selling seasons in history!