A moment of calm at Chelsea Flower Show with Fiskars

This week our PR team is at Chelsea Flower Show with Fiskars, one of the UK’s leading gardening tool brands, helping to provide a moment of calm for both journalists and gardening enthusiasts alike.

To support the 2019 campaign, 0% Stress, 100% Happiness, which encourages people to escape their busy lives and invest their time in the mentally healing activity of gardening, Fiskars is hoping to inspire visitors at Chelsea Flower Show to take some time out, unwind and relax at the Fiskars stand. In addition, guests can also experience experts creating beautiful arrangements using the brand’s award-winning scissors and pruners.

Those journalists who visit the stand will also get the chance to enjoy the superior performance of Fiskars’ tools at the cutting station, thanks to the display of essential gardening equipment and various items to snip, so they can see just how stress-free the tools can make their time in the garden.

McCann is providing extensive support for Fiskars at Chelsea Flower Show. To invite journalists to the stand, a special mailer has been created to pique interest and drive visits, encouraging the media to cut through the crowd (quite literally!) and experience 100% Happiness with Fiskars. It's going to be a busy event, so journalists will be able to pick up a Show Survival Kit to help them make it through to the end! In addition, press packs with key information on the best-selling ranges, NPD, iconic scissors, as well as the 2019 campaign, will be available for the media to take away.