Birmingham PR is cooking on gas

Published on March 9, 2021

The weather may still be on the cold side, but for our Birmingham PR team, it’s barbecue season already!

Usually, this time of year the Weber PR team would be getting their grills out and inviting journalists to an exclusive media event at a lovely location, where they could see and taste for themselves the latest barbecuing innovations from the leading brand. However, as we know, this year is different.

The team collaborated with Craft and IT to produce an exclusive and engaging virtual press event, attended by more than 60 key journalists and VIPs. The hour-long live event was safely hosted by TV chef and Weber brand ambassador, Simon Rimmer, along with Weber’s Master Griller, Dan Cooper, and included new product showcases, influencer content and of course, a live grilling demonstration.

Whilst it may be the first time the journalists didn’t get to actually sample the food for themselves during the event, we made sure to kit them out with everything they needed to recreate all the dishes at home – just in time for barbecue weather!