Great Minds - Connected TV

Published on 9th August 2021

Connected TV continues to go from strength to strength, after accelerated growth driven by a nation in and out of lockdown.

Connected TV continues to go from strength to strength, after accelerated growth driven by a nation in and out of lockdown. This growth leads to an important question...does it need to be a staple on media plans, or are people going OTT for OTT? In this session, Jamie Clilverd and Dan Poulter will take a look at the current CTV landscape and the future of media plans through a pragmatic lens.

This event took place on Thursday 19th August at 10 am. Missed it? Watch the session here.

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