Great Minds - Real People, Real Time

Behavioural science has not only taught us that consumers think both fast and slow, but that adopting cutting edge research techniques allow for deeper, richer insights - REAL LIVES, REAL TIME.

In this session, research experts Isabel Butlin and Gideon Wilkins will be joined by Incling to provide a ‘how to guide’ on upgrading research to reflect the connected digital world we live in. Join us as we discuss why research is no longer simply methodology driven and that qualitative and quantitative do not have to be mutually exclusive. We'll also explore the pivotal role of conversations and engagement in research and how getting those right can uncover the real deep-rooted human truths that can transform your business.

This event took place on Thursday 9th September at 10 am.

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