Great Minds - The Truth About Gen Z

Following the global roll-out of McCann Worldgroup’s Truth Central study, The Truth About Gen Z, you are invited to a deep-dive session to explore what identity means to Gen Z and how brands can learn from these valuable insights.

Today’s youth are ready to use their voices for change, with the power to make and break culture. Join Mark Broughton-Foxall and Jasper Rehder as they explore how brands and marketers can learn from a generation that is re-shaping identity, creativity and commerce.

This event took place Thursday 10th June at 10 am. Missed it? Watch the event here.

Recent News

1333303 Podcast assets website large Ep20

Podcast - Fight the FOMU: tapping into the emotion behind B2B relationships

We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.

Read more about this article
Just Egg OOH installation by Mc Cann Birmingham

New work: Just Egg launches integrated campaign for its break into the UK market

Just Egg has partnered with McCann Birmingham to launch in the UK with a comprehensive 360 campaign entitled “Finally, Just Egg Has Landed.”

Read more about this article
Crumpton happyapplecore large

New work: Crumpton Oaks is the flavour raver disrupting the cider industry

Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham.

Read more about this article