Great Minds - The Truth About Gen Z

Following the global roll-out of McCann Worldgroup’s Truth Central study, The Truth About Gen Z, you are invited to a deep-dive session to explore what identity means to Gen Z and how brands can learn from these valuable insights.

Today’s youth are ready to use their voices for change, with the power to make and break culture. Join Mark Broughton-Foxall and Jasper Rehder as they explore how brands and marketers can learn from a generation that is re-shaping identity, creativity and commerce.

This event took place Thursday 10th June at 10 am. Missed it? Watch the event here.

Recent News

Crumpton happyapplecore large

New work: Crumpton Oaks is the flavour raver disrupting the cider industry

Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham.

Read more about this article
BDF2025 website large

Birmingham Design Festival 2025: portfolio reviews

Birmingham Design Festival is an important event in our local creative calendar, and we're proud to return as gold sponsor for 2025.

Read more about this article
1367131 Podcast assets website large 1920x1080 Ep18

Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy

For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.

Read more about this article