Great Minds - The Truth About Gen Z

Following the global roll-out of McCann Worldgroup’s Truth Central study, The Truth About Gen Z, you are invited to a deep-dive session to explore what identity means to Gen Z and how brands can learn from these valuable insights.

Today’s youth are ready to use their voices for change, with the power to make and break culture. Join Mark Broughton-Foxall and Jasper Rehder as they explore how brands and marketers can learn from a generation that is re-shaping identity, creativity and commerce.

This event took place Thursday 10th June at 10 am. Missed it? Watch the event here.

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