McCann Birmingham launches new campaign with CrossCountry Trains

After over a year of lockdowns and travel restrictions, McCann Birmingham has launched CrossCountry’s new campaign to encourage the return to rail.

The ‘We Go’ campaign highlights the important role CrossCountry plays in connecting people and places as it crosses more of the country than any other train company. The creative showcases famous landmarks across the UK as well as activities and special moments, from rollercoasters to shopping trips and everything in between. The campaign is CrossCountry’s first in over 18 months after having to temper communications in line with government guidance and Covid restrictions.

The new campaign includes TV ads on All4, Sky and ITV Hub, dynamic radio, gaming ads, paid social, paid display and organic CRM, social and website assets.