McCann Central Awarded IPA Gold Accreditation

Published on May 1, 2023

Integrated marketing communications agency, McCann Central, has been awarded Gold by the IPA (Institute of Practitioners in Advertising) for its outstanding Continuous Professional Development (CPD) programme over the last 12 months.

The IPA CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry, whilst enhancing both the value of their clients’ brands and their own worth as a result.

Dean Lovett, CEO at McCann Central said: “Achieving Gold for the second year in a row is an exceptional achievement for our People team who work so hard to create a strong culture that supports our business aims and indeed for all of our people who participate in the wide range of programmes and initiatives we run.”

“The professional and personal development of our employees is a priority for us as we look for continued growth, and is key to our future success.It’s therefore fantastic to be recognised by the IPA for our commitment in this area.”

McCann Central is one of just 36 agencies UK-wide to receive the CPD Gold accreditation. Those applying for the award must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of employees.

The IPA judges added: “McCann Central is a truly values-driven agency where staff are engaged and supported to bring their ‘whole-self’ to work, and where a CPD culture is ingrained as part of their fabric.”

McCann Central, which has offices in Birmingham, Bristol, Milton Keynes, Leeds and London, provides integrated communications and award-winning creative across a range of best-in-class services including; strategy, research and planning, design and creative, broadcast, digital, PR and social, internal comms and employee engagement, activation and media buying.