McCann named Effectiveness Network of Year at IPA Awards

McCann London took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers. In addition, McCann Manchester won a silver and a bronze for its Aldi case studies, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns. Neil Godber, Convenor of Judges, said: “Between their London and Manchester offices, McCann entered three outstanding and unique campaigns that showcase the adaptability and breadth of ability across the network. Particularly impressive was their work with L’Oréal True Match, which was a brilliant example of how marketing communications can help change the cosmetic industry for the better.”