McCann named Effectiveness Network of Year at IPA Awards

This week McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one special prize).

McCann London took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers. In addition, McCann Manchester won a silver and a bronze for its Aldi case studies, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns. Neil Godber, Convenor of Judges, said: “Between their London and Manchester offices, McCann entered three outstanding and unique campaigns that showcase the adaptability and breadth of ability across the network. Particularly impressive was their work with L’Oréal True Match, which was a brilliant example of how marketing communications can help change the cosmetic industry for the better.”

Recent News

Balance B2 B whitepaper 2024 large

White paper - Balance: The Key to Effective B2B Marketing

B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.

Read more
Podcast ep11 large

Podcast - Funny bones: is advertising rediscovering its sense of humour?

Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.

Read more
BDF 2024 McCann wide

Birmingham Design Festival 2024: portfolio reviews

Birmingham Design Festival is an important event in our local creative calendar, and we're proud to return as sponsors for 2024.

Read more