News
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?
McCann PR score big for Howden's
The McCann Birmingham team have supported Howdens in kicking off an ‘unbelievable’ grassroots football programme with the help of Chris Kamara.
Podcast: How brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?
Vax and McCann Birmingham clean up the competition
Vax has launched a new System1 chart-topping campaign by McCann Birmingham. The memorable ad currently sits in the top 5% of all small domestic appliance spots and has hit the top 6% of all UK ads in System1’s database.
The Longer Journey: CrossCountry launches new film as part of brand launch
CrossCountry is pulling at heartstrings with a new emotive ad as part of a full brand roll-out. The new brand platform, Take Us On Your Journey, highlights CrossCountry’s role in building connections with people, not just places. CrossCountry worked with McCann Birmingham throughout the development of the new platform and integrated campaign.
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Podcast: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
As part of an ongoing partnership with Birmingham Design, we recently comissioned local illustrator Abbie Reilly to create a new design for the front of our building.
Are you our next creative intern?
Hello Birmingham creatives,
We believe the future of creativity is community driven, which is why we’re fiercely committed to supporting the local creator culture. And we want to connect with you.
McCann Birmingham spotlights local creative talent in unique setting
McCann Birmingham has teamed up with Birmingham Design and local artist Abbie Reilly in the first of a new series spotlighting emerging talent from in and around Birmingham.
All 'Hans' on deck for the launch of Frosty Jack's disruptive new campaign
Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK.
Podcast: How brands can win on TikTok
The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.