Podcast: How brands can really connect with Gen Z

Published on 29th August 2023

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?

Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for the latest episode of The Brief, a podcast by McCann Birmingham. In this episode, the team challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.

Click the links below to listen to the podcast in full:

Spotify

Amazon Music

Apple Podcasts

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Podcast: How brands can really connect with Gen Z

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Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them

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