Podcast: How brands can really connect with Gen Z

Published on 29th August 2023

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?

Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for the latest episode of The Brief, a podcast by McCann Birmingham. In this episode, the team challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.

Click the links below to listen to the podcast in full:

Spotify

Amazon Music

Apple Podcasts

Recent News

1333303 Podcast assets website large Ep20

Podcast - Fight the FOMU: tapping into the emotion behind B2B relationships

We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.

New work: Just Egg launches integrated campaign for its break into the UK market

Just Egg has partnered with McCann Birmingham to launch in the UK with a comprehensive 360 campaign entitled “Finally, Just Egg Has Landed.”

New work: Crumpton Oaks is the flavour raver disrupting the cider industry

Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham.

Podcast: How brands can really connect with Gen Z

Recent News

Podcast - Fight the FOMU: tapping into the emotion behind B2B relationships

New work: Just Egg launches integrated campaign for its break into the UK market

New work: Crumpton Oaks is the flavour raver disrupting the cider industry

This website uses cookies

Necessary

Performance