Podcast: How brands can really connect with Gen Z

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?

Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for the latest episode of The Brief, a podcast by McCann Birmingham. In this episode, the team challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.

Click the links below to listen to the podcast in full:

• Spotify
• Amazon Music
• Apple Podcasts