Podcast: How brands can win on TikTok

The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.

Is TikTok right for your brand? How do you get started? What should marketers be thinking about before posting? And how did Kim Kardashian help Chupa Chups get so many views? Join Ellis Taylor, Joe Cronin and Patsi Walton for a short but packed conversation on all things TikTok.

Click the links below to listen:

Spotify

Amazon Music

Apple Podcasts

Recent News

Podcast Ep13 large

Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

Read more about this article
Mccann office exterior

McCann partners with Bauer Academy to widen access to the creative industry

New creative apprenticeships provide alternative entry-point to Birmingham creative roles

Read more about this article
Podcast Ep12 large

Podcast - Creating connections: how CrossCountry is bringing the human touch to rail

CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?

Read more about this article