The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.
Is TikTok right for your brand? How do you get started? What should marketers be thinking about before posting? And how did Kim Kardashian help Chupa Chups get so many views? Join Ellis Taylor, Joe Cronin and Patsi Walton for a short but packed conversation on all things TikTok.
Click the links below to listen:
For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.
McCann Birmingham, in collaboration with Andrew Tindall, SVP Global Partnerships at System 1, hosted an engaging event focused on marketing effectiveness.
Managing Director at McCann Birmingham, Lucy Hudson, has been awarded ‘Highly Commended’ in the Visionary Business Leader category at the Campaign Inspiring Women Awards.
©2025 McCann