The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.
Is TikTok right for your brand? How do you get started? What should marketers be thinking about before posting? And how did Kim Kardashian help Chupa Chups get so many views? Join Ellis Taylor, Joe Cronin and Patsi Walton for a short but packed conversation on all things TikTok.
Click the links below to listen:
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years.
East Midlands Railway (EMR) has launched an epic new multi-channel campaign by McCann Birmingham featuring brand character, Miles.
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA show that consistency is key when it comes to effective advertising.
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