Podcast: How do you build a household brand?

Welcome to The Brief by McCann Birmingham. A short but packed conversation addressing the topics faced by marketers.

Each episode, we’ll be joined by some of the great minds from the 200 plus people who make up our creative community. They’ll be bringing their insights and expertise to answer the burning questions marketers are thinking and talking about. From research and strategy, creative and production, to PR and social, media and more.

To kick off the podcast, we started with a big question - how do you build a household brand?

Join Jo Jacques, Adam Bodfish, Joseph Stevens and Nicola Daniel as they explore what it takes to build a household brand.

Click the links below to listen on your preferred platform:

Spotify

Amazon Music

Apple Podcasts

Recent News

Podcast Ep13 large

Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

Read more about this article
Mccann office exterior

McCann partners with Bauer Academy to widen access to the creative industry

New creative apprenticeships provide alternative entry-point to Birmingham creative roles

Read more about this article
Podcast Ep12 large

Podcast - Creating connections: how CrossCountry is bringing the human touch to rail

CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?

Read more about this article