Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.
Click the links below to listen to the full podcast:
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.
Our teams across McCann Central, including UM Birmingham, have been shortlisted in four categories at this year's Drum Awards Festival.
East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights.
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