PRide in the Job

Published on October 30, 2018

Our PR & Social team swept up two awards at this weekend’s CIPR PRide Awards, the Midlands’ biggest celebration of PR excellence.

We faced tough opposition with our work for Haier Appliances (Consumer Relations Campaign) and Midlands Connect (Public Sector Campaign) up against some of the UK’s biggest brands and best-recognised organisations.

Our campaign for Haier Appliances saw us team up with a food waste charity and a range of social media influencers to position the white goods brand as a ‘Food Storage Hero’. In contrast, our work with Midlands Connect involved creating traditional, social and video content to turn a regional transport infrastructure story into a national conversation. Both campaigns illustrated our integrated approach and grabbed silver in each category.

The packed room, wide range of entrants and high quality of work showed that the Midlands is continuing to grow as a centre of PR & Social talent.