Sunseeker launch FIFA World Cup partnership at London Boat Show

Last week we were proud to join Sunseeker at London Boat Show as they announced their official partnership with FIFA for the World Cup in Russia.

The event was a roaring success, with England legend Sir Geoff Hurst making the announcement to a crowd of VIPs and media at London’s Excel. Working closely with the integrated team at McCann, Sunseeker announced their World Cup campaign as ‘The Official Partner of Winning’ with a countdown clock revealing the global exclusive on their website, high-impact digital assets at the show itself, a PR blitz and a highly engaging social media campaign. Follow all the action for yourself on the dedicated social media stream at

Recent News

Ep10 economic downturn large

Podcast: Futureproof your framework - how to market in an economic downturn

The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?

Read more
Lucy MD 2024 large

Lucy Hudson steps into role of Managing Director at McCann Birmingham

Lucy Hudson, previously MD at McCann Demand has joined the McCann Birmingham team to lead the agency onto its next phase of success. 

Read more
Turing Trust 2024 large

McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills

McCann Central, which is headquartered in Birmingham, announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.

Read more